Swag Golf Co.
Partnered with the Founder and CEO to innovate internal business processes, spearhead new product development and merchandising to scale and prepare the business for aggressive growth targets.
Key Achievements:
Deployed internal operating platform with new product development processes, internal product line management practices and redesigned standard operating procedures that ensured more efficient and collaborative workflows within the organization.
Led internal recruiting processes to source talent for e-commerce, creative, product line management and innovation that resulted in top-line and bottom line growth.
Transformed supply chain and creative processes to start B2B/wholesale sales. Spearheaded the program that grew significant revenue in year 1 across individual retail accounts to selling-in to big box retail channels. Ensured that all manufacturing, supply chain, product operations are compliant and prepared for 3PL, EDI, and vendor compliant.
Executed from idea to market e-Commerce launch with Sak’s Fifth Avenue on an abbreviated timeline. Designed, sourced, developed and delivered on a full cut & sew line across apparel & accessories, while serving as the main sales and business development contact that led to a 100% sell through of accessories and 70% sell through of apparel in the first 10 hours of launch.